Fresh ideas. Thoughtful Content. Results.
I’m an Australian content strategist & writer. I help brands & destinations tell their story.
I love sharing my knowledge, creativity and value with passionate clients and brands who want to create content, copy and strategies that make them stand out while sounding just like them.
I’ve worked with brands big and small – from plenty of mum-and-dad family businesses to driving millions of organic page views to destination tourism websites. If your business needs help to reach its full potential and key customers online, I can create custom strategies to fit your goal and budget – designing a seamless online-offline customer experience that can cover everything from:
– content marketing strategy
– website copy
– SEO blog writing
– article writing
– eNewsletter copy
– social media strategy
– social media campaigns
– website production (WordPress, Sitecore)
– eNewsletter production (MailChimp, Campaign Monitor, ActiveCampaign)
– proofreading and editing
I specialise in the travel, lifestyle and hospitality industries, but have written about and worked for brands on topics from student attraction to irrigation, real estate and health.
Besides client work, I’ve had my writing published in BuzzFeed, Telegraph Travel, Good Food, Broadsheet, Mabuhay Magazine (inflight), Steak School and The Courier-Mail.
Combining my experience in journalism with marketing always comes back to one point – put your audience first and you’ll see loyal, organic growth and create an engaged fanbase (who you can sell to).
I am available to work on projects of all sizes. Send me a message for an obligation-free chat to find out how I can help create some magic to fit your goals and budget.
Brands I’ve worked with
“I can’t recommend Daniela highly enough. Her ability to create creative, engaging content and digital strategies is second-to-none.”
“You go the extra mile and add on other stuff we may have missed or not even realised at all. You add so much value to our work.”
"The decision on who to use for us was an easy one... The results from Daniela’s work on our new website shows in our sales and online bookings."
"Daniela combines the creative flair of a writer, the business acumen of a marketing professional and the attention to detail of a journalist and works with a pace that I've found hard to match!"
"Daniela is one of the most passionate, in-depth and dedicated content creators I’ve had the pleasure to work with. The kind of person to whom you can just say “go” and you’re destined to get beautifully written, extensively researched and unique work."