Social Media Strategy, Website Copy, Facebook Ads, Email Copy, Digital Marketing
What I Did
TreeTop Challenge wanted social media strategy, management and ad campaigns. Having not done brand work before, I dived deeper to unearth a brand tone of voice and key target markets before shaping the strategy too.
Realising my wider digital marketing skills, later on I also rewrote all the copy across the website, crafted an extensive, multi-platform marketing launch plan for its third location, and wrote all the copy for its email automations in Active Campaign.
01. Social media strategy
I started with a comprehensive strategy that sets the tone, voice, content pillars, purpose and goals for Treetop Challenge’s social media channels (and some wider digital marketing) for both organic and paid activity. I then managed the platforms and created or sourced content.
02. Paid Ad Campaigns
Each month we experimented with different ad funnels and creative to send hot leads to the TreeTop Challenge website and encourage bookings.
03. Website Copywriting
I refreshed the website by completely rewriting all copy across TreeTop Challenge. This included updating the voice, improving the user experience and rounding out the information on each page to make all locations and activities uniform and on brand.
04. Email Automation Copy
When TreeTop Challenge engaged an Active Campaign expert to craft email funnels, I drafted and produced the email template design and all copy.
05. Location Launch marketing
Want to work together?
Just get in touch. I’d be more than happy to chat and see if we’re the right fit.