Website Copy, Style Guide, Paid Ads
What I Did
Floating Images Hot Air Balloon company was going through a website rebuild and engaged me as a copywriter to fill the pages and tell their rich story – and what a cool story it was to unearth!
Many months later they brought me back to run a paid ad campaign to sell gift vouchers ahead of Christmas.
01. Website Copywriting
Offering more than just copy for the new website, I designed the user experience and crafted a style guide for Floating Images. The original site had hundreds of pages, so I started by pairing that back to make the site clearer to navigate for the customer.
02. Paid Ad Campaign
I created an ad funnel to warm audiences up and send hot leads to the FLoating Images gift vouchers page ahead of Christmas.
“Where do new ideas come from? The answer is simple: differences. Creativity comes from unlikely juxtapositions.”
Want to work together?
Just get in touch. I’d be more than happy to chat and see if we’re the right fit.